Privacy Policy for Background Changer

Last Updated: 22 January 2026

Thank you for visiting "Background Changer" (the "Service"). This Privacy Policy explains what information we collect, how it is used, and how users can manage their personal data. By accessing or using our website and services, you agree to the terms of this Privacy Policy.

1. Overview of Our Service

"Background Changer" is a website background personalization widget that allows website owners to implement a customizable background changer on their sites. Our service includes:

• A widget with 124 themes and SVG graphics
• Marketing functionality (social media sharing)
• Implementation tools and documentation
• Purchase processing via third-party platforms

Important: The widget itself, when implemented on your website, does not collect, store, or transmit any user data back to us. All personalization settings (background choices) are stored locally in the user's browser using localStorage.

2. Types of Collected Information

a. Cloudflare – Security, Performance, and Essential Cookies

We use Cloudflare services to enhance the security, reliability, and speed of our website. As part of its operation, Cloudflare may process certain technical data, such as IP addresses, browser information, and server logs, solely for the purpose of providing protective and optimization functions (e.g. firewall, caching, load balancing, bot protection).

To support these features, Cloudflare automatically sets strictly necessary cookies:

• __cf_bm – used to distinguish between humans and bots and to maintain continuous access. Expires after ~30 minutes of inactivity.
• __cflb – maintains session consistency across Cloudflare Load Balancer. Valid from several seconds to 24 hours.
• cf_clearance – related to CAPTCHA challenges.
• cf_ob_info, cf_use_ob – for the Always Online feature.
• __cfwaitingroom, _cfuvid, __cfruid – used in rate-limiting and queueing.
• Other diagnostic cookies (e.g. cf_chl_rc_i, cf_chl_rc_ni, cf_chl_rc_m) – for abuse detection and security diagnostics.

These cookies are classified as Strictly Necessary and do not require user consent under GDPR or ePrivacy Directive, as they are essential to the proper and secure functioning of the site.

All data processed by Cloudflare is anonymized and used only for technical and security purposes. It is handled in accordance with Cloudflare's Privacy Policy.

b. Simple Analytics

We use Simple Analytics, a privacy-focused analytics tool that provides aggregate site statistics (e.g., page views, popularity of subpages) without collecting personal data or using cookies. This ensures full compliance with privacy regulations such as GDPR, ePrivacy Directive, PECR, and CCPA.

• No cookies or tracking technologies are used
• No personal identifiers are collected
• IP addresses are anonymized or discarded immediately, never stored
• No visitor consent is required (no cookie banner needed)

Simple Analytics is hosted within the EU and respects all applicable data protection standards.

c. Google AdSense

We display advertisements via Google AdSense to support our service. Google AdSense uses cookies to serve ads based on a user's prior visits to our website or other websites.

Google's use of advertising cookies enables it and its partners to serve ads to users based on their visit to our site and/or other sites on the Internet.

Users may opt out of personalized advertising by visiting Google Ads Settings or by visiting www.aboutads.info.

For more information about Google AdSense, please review Google's Advertising Privacy Policy.

d. Printify Popup Store (Advertisement)

Our website may display promotional content or advertisements that redirect to Printify Popup Store. When you click on these advertisements, you will be redirected to Printify's website, which has its own privacy policy and data collection practices.

We do not control Printify's data collection. We encourage you to review Printify's Privacy Policy before providing any personal information.

e. Purchase Processing via Cleverbridge

When you purchase the "Background Changer" widget, you will be redirected to Cleverbridge, our licensed e-commerce partner, to complete the transaction. Cleverbridge handles all payment processing and order fulfillment.

During the purchase process, Cleverbridge collects necessary information such as:

• Name and contact information
• Billing address
• Payment information (processed securely through payment processors)
• Purchase history

We receive only the information necessary to deliver your purchase (email for license delivery, name for invoice purposes). We do not receive or store your payment details.

Cleverbridge's data practices are governed by their own Privacy Policy.

f. Widget Implementation Data

Important Clarification: When you implement the "Background Changer" widget on your own website:

• The widget operates entirely on the client-side (user's browser)
• Background preferences are stored locally using localStorage
• No data is sent to our servers
• No analytics or tracking is included in the widget
• You, as the website owner, are responsible for any data collection on your site

3. Personal Data We Collect Directly

We may collect the following information when you voluntarily provide it:

• Contact Information: When you email us for support, we collect your email address and any information you choose to provide.
• Purchase Information: Through Cleverbridge, we receive your name and email address to deliver your license and provide customer support.
• Website Usage Data: Aggregate, anonymous statistics via Simple Analytics (no personal identifiers).

4. Data Storage and Retention

• Cloudflare: Retains anonymized log and technical data for durations defined in its privacy policy, using industry-standard encryption and access controls.
• Simple Analytics: Data is aggregated and anonymized immediately; no personal data is stored.
• Email Communications: We retain email correspondence for up to 3 years for customer support and record-keeping purposes.
• Purchase Records: We retain purchase information (name, email, license key) indefinitely for license validation and customer support.

5. Data Management and User Rights

Depending on your location, you may have certain rights regarding your personal data:

• Right to Access: You can request information about what data we hold about you.
• Right to Rectification: You can request correction of inaccurate data.
• Right to Erasure: You can request deletion of your personal data.
• Right to Restrict Processing: You can request limitation of how we use your data.
• Right to Data Portability: You can request a copy of your data in a machine-readable format.
• Right to Object: You can object to certain types of processing.

6. International Data Transfers

Our service is hosted in the EU. However, some third-party services (like Google AdSense) may process data outside the EU. We ensure that all third-party providers comply with appropriate data protection standards, such as Standard Contractual Clauses or Privacy Shield frameworks where applicable.

7. Children's Privacy

Our service is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

8. Security Measures

We implement appropriate technical and organizational measures to protect your data, including:

• HTTPS encryption across our website
• Regular security updates
• Limited access to personal data
• Secure communication channels for sensitive information

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page, and the updated policy will take effect immediately upon posting. We encourage you to review this page regularly to stay informed about how we protect your data.